So you’re the owner of a cell phone store, and your sales have been dropping. What do you do? Well, if you don’t want to close up shop any time soon, then it’s time to start implementing these 5 strategies for improving sales at your mobile phone store:
1. Get better reviews on Google
Making sure that you’re optimized for search engines is key in generating more business. Doing a simple Google search for your company name and “good cell phone sales” should give you some information that you can use in your marketing strategy. Take advantage of analytics by looking at the information that you can get from Google Analytics and the Google Webmaster Tools, you’ll be able to get a much more detailed look at where your customers are coming from, and what’s bringing them to you. Encourage customers to leave reviews on your Google My Business page. Someone searching for a cell phone store, or any business, will likely find more helpful information if you have multiple good reviews than if you only have one or none at all. It’s no wonder that consumers trust what other consumers have to say about your store —“tons of people are proud enough of their own experience with the store to write a review on Yelp or Google, and many others consult reviews written by strangers before deciding whether they want to make a purchase.
2. Offer discounts for referrals
If you’re not willing to do that, then you need to partner with a network marketing company that allows you to pass on the referrals you make to other sellers. By working together with your business partner to send the referral list that you generate through your store to your friends and family, you’ll increase your sales by offering a great deal to your customers. Keep the store well-stocked, this tip might seem odd, but keep a good stock of inventory in your store. In fact, make sure that your customers walk into your store with more than just one option. If they find that they want to buy something, then you need to stock up on that item so that they’ll be ready to purchase when they come in to buy it.
3. Create a loyalty program
According to Capterra.com, 85% of customers take advantage of loyalty programs. So, it’s time to start building one at your phone store. Here are a few ideas on how to create a loyalty program:
- Make it easy and cost-effective to sign up for the program.
- Don’t force customers to pay with cash when they have credit cards already.
- Rewards programs don’t have to cost anything or be complicated.
- Offer something free or gift cards as incentives to sign up. Many people will be drawn to a new program and remain loyal to it long after they start receiving incentives.
- Add a community element to your program. Consider adding an element of social media or community to your loyalty program.
4. Provide free shipping on orders over $50
Save the shipping, and you’ll have a much better chance of selling. I know that I myself, used to think that any order over $50 had to be delivered, but I’ve seen plenty of clients make orders for items that wouldn’t typically get free shipping. Make sure you offer free shipping to all of your buyers, and keep that in mind when you’re calculating shipping costs. Make sure you have many options for customers if you only offer one plan, and even then only one option, customers will go elsewhere. Be sure you have lots of options to offer. You can also offer a “bundle” deal that includes some additional accessories.
5. Improve your email newsletter
If your sales are going down, then one of the main reasons could be that nobody is reading your emails. With so many companies offering email newsletters, it’s really hard to stand out. Not to mention, there are so many options out there, some of which are so irrelevant that you really can’t see any advantage to using them. Most mobile phone accessories stores are in the business of selling the same thing. And so they’ve typically offered an email newsletter.
However, few of them have implemented this into their website design, making it hard for people to find and read their emails. So if you want to start improving your sales, you need to incorporate a nice website design with a great email marketing service like GetResponse.
Put yourself in the customers’ shoes just like any other retail business, a mobile phone accessories store is always in competition with other retailers. They’re competing for the attention of your potential customer. Just like the things they’ve been looking for, the things they want from your store are different from those they’ve been looking for. This means you have to be flexible, understanding, and patient. Try answering questions in different ways. Respond to customers’ needs in different ways.
It’s important to never be satisfied with what you know and to keep on learning for you to maintain an edge over other entrepreneurs. The world is constantly changing and so are your customers, so you need to always be abreast of the latest trends in order not get left behind.
We will be periodically posting small business tips to help you reach the potential of your company.
At HLC Wholesale, we are a professional phone accessories wholesale supplier located in Manhattan, NY. Based on our 10 years of manufacturer experience, we insist on the principle of providing high quality products at low costs to our customers.
