Having a robust marketing strategy is the lifeblood of every successful venture. However, not
many mobile phone business owners think it’s important, nor do they know where to begin.
Lucky for you, we have hammered out eight proven marketing ideas that’ll work like a charm for
your mobile phone accessories business.
1. Leverage Social Media
In the digital era, it pays to think outside of your store. As such, social media is a game-changer;
it’s about connecting and engaging with the audience in your niche. Don’t make selling the
priority — focus more on networking and building relationships, and selling will come out
2. Know your Audience
It’s crucial to know who your target audience is. Oftentimes that means phone owners, affiliates,
and others who are interested in your mobile phone business. This where engaging with your
customers on social media, through email and in-store will come in handy. Even better, conduct
surveys once in a while to gather insightful data about your audience.
3. Hold Raffles, Giveaways, and Contests
Nothing engages your potential and ongoing customers quite like a raffle or contest. If you want
to up the ante, throw in a few giveaways or promotional items via social media. Pose a question
about your mobile phone accessories on your blog or e-commerce platform. The first XX people
to answer should win a free giveaway.
4. Email Marketing is still a Gem
While some people claim that email marketing is dead, a recent study by Nielsen has confirmed
that over 90% of Americans read email every morning. That’s a marketing opportunity you
cannot afford to pass on.
5. Take Advantage of Word-of-Mouth (WoM) Marketing
In today’s ever-busy and fraudulent world, more and more consumers are getting suspicious of
paid advertising. According to AMA report, WoM, albeit slow, can improve the effectiveness of
your marketing campaigns by over 54%. It works best if you could give your customers a reason
to advertise your product — motivate, encourage or incentivize.
6. Offer Tons of Discounts, Deals, Etc
Compliment your giveaways and boost your sales by offering sales on slow-moving products,
running promotions, and giving out steal-deals. All these discounts can do wonders for the
bottom line of your mobile phone business.
7. Revamp your Website
Your website is one of your best selling point-of- contacts for your customers. It should be
snappy, beautifully designed, and easy to navigate so that customers can find information and
products they are looking for without much hassle.
8. Stay on Top of SEO
Every mobile phone business needs a website, but that will not cut if it’s not pulling enough
traffic. That’s where a strong SEO campaign will do the trick. It helps your site get ranked higher
by Google and other search engines.
If you are looking to take your mobile phone business to the next level, browse our phone
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